Project Description
Objective
- Help a world’s leading cyber security company market and help in augmenting product awareness and sales enablement.
- Target: Head – IT head / Decision Maker/ Influencers
Solution
- Lead Generation
- Building database of target audience for marketing campaign and lead generation from the same.
- Deep Profiling basis the criteria and telecalling activity of target database, understanding customer requirements in detail using probing questions.
- Handover leads to client’s IS team on a daily/weekly basis and taking weekly feedback on leads assigned.
- Analysis of lead feedback received from the client’s IS team, including tracing the number of leads closed, accepted, pending for validation and rejected leads.
- Re-view call with client and the IS team on a weekly basis.
- Mapping number of closed leads with number of leads accepted by client sales team to calculate the ROI for review and analysis of marketing campaign.
- Providing client with weekly, monthly reports of leads delivered to enable analysis of marketing campaign effectiveness, sales team performance and strategy planning
Results
- Profiled 1,120 companies and generated a total of 274 leads and assigned to the client’s sales team. 158 leads were accepted by sales during a 3 month campaign.
- The results received from the campaign so far has enabled the client to strengthen and widen the portfolio of product offerings to its clients and have a more streamlined approach.
- The client has discovered the main decision makers in each specific company it was looking for and increased the client’s brand/new product awareness within the market.
- From the information collected, the client discovered prospects’ budgets, and their timeframes. In addition, it provided the client with a stronger knowledge of competitors and need for business intelligence solutions in the market and the issues prospects were experiencing with competitors’ products.